Saunders Farm

Famous for its Haunting Season & FrightFest events each fall, Saunders Farm has announced a new partnership with Ottawa Sports & Entertainment Group (also a Soshal client) to produce THE SAWMILL at Lansdowne, its first haunted attraction based off-site.

To support the launch of its pre-sale campaign (tickets are officially available Friday, March 13th at midnight), Soshal developed the marketing and go-to-market strategy, which involved producing a 15s teaser spot - below, microsite - www.SawmillHaunt.ca, press release, influencer program, and creative assets.

Our goal is to sell out the two-night festival on Friday, March 13th! Stay tuned for updates...

Since 2010, Soshal has been the Agency of Record for Saunders Farm, helping to drive year-over-year revenue and attendance growth for one of North America's largest agri-tourism attractions and one of Ottawa's most recognized brands.

Saunders Farm presents: THE SAWMILL at Lansdowne