Ottawa 67s & Fury FC

Two of Ottawa's most notable brands look to evolve their look, positioning, and marketing strategies as fan demographics shift and expectations around their experience become heightened.

Soshal has been named Agency of Record for both Ottawa 67s and Ottawa Fury FC.

Soshal is reimagining what an agency partner looks like. There is no bullshit here, just an obsession with driving performance for us.

— John Mathers, VP Ticket Sales & Marketing, Ottawa Sports & Entertainment Group

Partnership scope

Soshal has been working to refine the creative direction and positioning of Ottawa Fury FC, which we developed in 2016, since February of this year.

Our design and creative teams will be updating the 67s brand look and feel, its messaging and positioning, and develop game day and other promotional assets. Meanwhile, our marketing team will be developing new fan personas, journey maps, conversion strategies, and automation funnels to drive a variety of ticket sales programs; single games, seasons tickets, group sales, etc.

With the season now underway, we'll turn our attention to the Ottawa 67s who celebrate their 50th anniversary this year!

Our performance will be measured against demonstrable growth in paid attendance for both teams.

The dynamic between Ottawa Sports & Entertainment Group and Soshal is very unique; we're true partners that hold each other accountable to filling stadiums, improving the fan experience, and finding new ways to market sports franchises. We're excited to build on the success of last year's work for the CFL's Ottawa REDBLACKS and Ottawa Fury FC and now position both the 67s and Fury for significant attendance growth in 2018 and beyond.