Soshal welcomes new Managing Director, Kelly Rusk

Earlier this year, we announced that Soshal was splitting out its digital experience design services into a new agency brand, Craft&Crew, and that we would be looking to bring in new leaders to help guide the growth and development of our marketing and media agency moving forward. Today, we are excited to announce that Kelly Rusk is joining Soshal as its Managing Director!

We have known Kelly for ten years and watched as her career path followed a similar trajectory to our own; from being a social media influencer (long before Instagram existed), to gaining notoriety in Ottawa's marketing community as a talented digital strategist, to rising through the ranks in respected agencies.

Kelly joins after more than seven years in various positions at Banfield, the last four as its Digital Director and Partner. She is also a past president of IABC Ottawa, spending five years on its board of directors, and teaches digital strategy in the Ottawa Digital Marketing Certificate program co-owned by Soshal and uOttawa's Telfer School of Management.

Soshal has been a company to watch on my radar for a long time--this is an amazing team focused on getting great results. In the current climate of uncertainty and unprecedented change, companies like Soshal have great potential to stand out and do great things and I'm excited to play a leadership role moving forward with them.

— Kelly Rusk, Managing Director, Soshal

While this is an odd and challenging time to bring on any new team members, let alone a senior leader, it actually couldn't be more perfect as Soshal focuses its energy further developing its marketing and communications strategy, media planning and management, creative direction and production, and performance management capabilities with key clients poised to emerge from the COVID-19 pandemic in a strong position.

On behalf of Chad, Phil, Dave, and the entire team at Soshal, thanks for joining us, Kelly!