With such a large number of dealers and sales teams, the Ontario Honda Dealer's Association (OHDA) wanted a way to both engage their employees and drive consistent communication around upcoming promotions.

OHDA wanted a unique approach, using design and technology, to meet their goals.

In partnership with OHDA's agency of record, ds+p, we designed Amplify, a mobile loyalty platform, to solve this challenge. Amplify encourages social sharing through gamification and provides Honda’s sales network the ability to track and measure their impact on promotional activities.

The OHDA is now armed with a platform to track and measure the success of their campaigns across their dealer and sales network. As a result, employees are more engaged in promotional activities and more informed about the products they sell.


  • Product Strategy
  • User Experience
  • User Interface