With such a large number of dealers and sales teams, Honda wanted a way to both engage their employees and drive consistent communication around upcoming promotions.

Honda wanted a unique approach, using design and technology, to meet their goals.

We designed Amplify, a mobile loyalty platform, to solve this challenge. Amplify encourages social sharing through gamification and provides Honda’s sales network the ability to track and measure their impact on promotional activities.

Honda's dealers are now armed with a platform to track and measure the success of their campaigns across their dealer and sales network. As a result, employees are more engaged in promotional activities and more informed about the products they sell.


  • Product Strategy
  • User Experience
  • User Interface