CFL Grey Cup

In 2016, the CFL announced that the 105th Grey Cup game would be hosted in Ottawa, home of the reigning champions the Ottawa Redblacks. Soshal was challenged to design and develop a website with the goal of driving ticket pre-sales and creating general awareness and hype for the event.

The 105th Grey Cup Festival website has been a successful pre-sales engine as well as an engaging hub for Grey Cup enthusiasts.

One yard at a time

We worked closely with the Redblacks marketing team to conceptualise an engaging hub for all things Grey Cup. The website was built so that the marketing team had full control to add information, events, and other materials as planning for the Cup came together. Pre-sales were a hit, with less than 5,000 tickets remaining six months in advance of the event.

Game day

Additional content, information, and features continue to be added to the site as we get closer and closer to the big game!


  • Visual Design
  • User Experience
  • User Interface
  • Web Development