We hired Soshal to audit our website’s search engine optimization. The turnaround was very quick and they took the time to explain each action point in a way that we could easily understand and implement. They're a really fun team to work with!

— Natacha Moussi, Desjardins Group

SEO Audit

Desjardins approached us with the goal of creating a roadmap to improve the search engine optimization of their website. They had recently implemented some visual updates, however, they were seeing only minimal improvements in terms of traffic and lead conversion on key pages.

We audited the entire site to find opportunities for technical updates and on-page optimization to improve rankings.

The outcome was an in-depth report outlining the state of website content, page titles, metadata, critical technical issues, link authority, and other relevant SEO factors.

Delivering the roadmap

Taking into account a balance of on-page user experience and SEO best practices, our recommendations highlighted necessary enhancements based on their level of urgency and required effort. In a comprehensive final working session, our team handed all findings and actionable recommendations to the Desjardins' marketing team to complement their digital strategy and set them up for ranking success.


  • Marketing Campaigns
  • User Experience