Blog

We learn something from every project we take on at Soshal. In our blog, we hope to share those learnings as a means to contribute value to our community, our team, and our clients. This is where we share some of that behind-the-scenes insight, give you been-there-done-that tips, and sometimes tell you how not to do it.

Why You Should Consider Journey-Based Ad Campaigns

The key to winning the hearts, minds, and wallets of your ideal consumer is right message, right time. This likely means you need different messages at different times. You do not control the customer's funnel, they do.

Company culture is more than bean bags and beer Fridays.

​Culture is often just an afterthought of a company’s business strategy, when—really—it should be at the heart of it. I’ve seen some great attempts and some great failures over the years, and all those examples have made me realize that the right combination of people, and the way they work together, is the key to a company’s success.

What is the GDPR and How Does it Affect You?

The EU General Data Protection Regulation (GDPR) is coming May 25, 2018, and affects organizations worldwide. So what is it, and how does it affect your website?

What "Zelda: Breath of the Wild" Taught me about UX.

Good UX within a video game can make or break the whole experience and will either lead to continued play or cause the user to disengage due to frustration or boredom. The same goes for designing an app, website or print material.

Why We've Embraced Modular Design.

Modular design. It's a concept that we've been applying to our website design process for a couple of years now. Ultimately, it makes a lot of sense, from several different perspectives.