We learn something from every project we take on at Soshal. In our blog, we hope to share those learnings as a means to contribute value to our community, our team, and our clients. This is where we share some of that behind-the-scenes insight, give you been-there-done-that tips, and sometimes tell you how not to do it.

Why You Should Consider Journey-Based Ad Campaigns

The key to winning the hearts, minds, and wallets of your ideal consumer is right message, right time. This likely means you need different messages at different times. You do not control the customer's funnel, they do.

Google Increased Its Snippet Length - What Does That Mean For SEO?

Early December, Google officially came out with the news to Search Engine Land and confirmed that the search results snippets were extended from 160 characters to a new maximum of 320 characters. Now, we all wonder: How does that affect our SEO strategy?

Three SEO Basics to Keep in Mind for Your New Website

Your new business idea needs a website to show its face to the world. You’ve done your homework and already given domain names, hosting options, and design a bit of thought which is great. But what about search engine optimisation?