Building off of the successful models of AirBnB and Getaround, openlot is a secure community marketplace for the construction industry and contractors to list, find, and rent equipment.
Openlot required a user experience and interface design partner to bring their product to life.
Openlot faced an interesting challenge in producing a digital product that is both accessible and approachable for users who are predominantly non-tech savvy and are accustomed to dated, familiar offline processes.
We created an easy to use search tool, a simple transaction process, and aligned the product with existing industry practices.
The user interface and visual design were centered around two key goals: ease of use and instant recognition of the product's purpose.
Openlot successfully launched and continues to work with us to develop iterations and improvements to the user experience while building out support products like a supplier portal and inventory system.
- User Experience
- User Interface
- Branding & Creative