ChangeJar is a Canadian fintech startup with the goal of making cash payments as convenient and simple as tap-to-pay. The challenge with designing for fintech is that consumers need to know that their money is in good hands, but they don't want to read an entire manual to figure out how to use the product.
ChangeJar partnered with us to create a product design and brand that instills validity and simplifies the user experience.
We started by focusing on the primary action of the app: to capture the user's change in their digital wallet.
One of our main tasks was to create an on-boarding process that facilitates user adoption and an understanding of the product's value. There are several core ideas that need to be communicated to users, which we managed to simplify down to three basic steps.
We created an on-boarding process that is informative yet easy to follow, ensuring its completion.
The user interface and branding of any company that deals with people's finances is incredibly important, especially for a startup that can't rely on brand recognition. Design needs to instil confidence in the user and make the product feel approachable and trusted.
Collaborating with the Soshal team was as delightful as the final product.
Working with the ChangeJar team was a wonderful experience. They embraced our collaborative process and held us accountable to a high standard of service.
- User Experience
- User Interface
- Branding & Creative